PEOPLE DON'T LIKE ADS.

Truth is, neither do we. There are too many, they’re annoying, and worst of all, they rarely change opinions, behaviors, or purchase decisions. Let’s face it, we’d all rather get input from a stranger than admit to being swayed by a paid advertisement. Yet, there is such a thing as a good ad - one people will like, trust, and respond to. It just doesn't look like an ad anymore. That’s where we come in.

We have one job - solving our clients’ problems. That’s what we’ve been doing for the past 23 years, during which time we’ve grown smarter, and stronger, and led our clients into the digital world before their competition blinked an eye. We replaced big budgets with smart ideas, and exchanged the typical creative process with modern technology that allows us to turn on a dime. The result? Clients are receiving solutions to their problems, which helps them achieve their goals, which give us unprecedented client retention.

About Us

Our People

Please don’t limit us by our titles. They only represent our individual areas of expertise. Each of us wears many hats - capably, willingly and successfully. We can do three times the quantity and quality of work that took 35 people just a few years ago. Sure, the difference includes technology changes. But not as much as our current ability to work in an extremely collaborative environment where everyone is smart, creative, focused and committed to helping solve our clients’ problems.

Kristen Roberts

 

 

 

 

 

 

kristenRoberts

executive vice president

 

 

 

 

 

 

jesseChilders

graphics dept manager

Cheril Hendry
Monica Lyons

 

 

 

 

 

 

monicaLyons

media director

 

 

 

 

 

 

cherilHendry

ceo/president

Ishmael Salleh

 

 

 

 

 

 

ishmaelSalleh

art director

Kristen Shanklin

 

 

 

 

 

 

kristenShanklin

account executive

Celine Bauer
Katherine Dahl

 

 

 

 

 

 

katherineDahl

digital strategy manager

 

 

 

 

 

 

celineBauer

account executive

Kate Szalay

 

 

 

 

 

 

kateSzalay

digital/video producer

Nicole Pawloski

 

 

 

 

 

 

nicolePawloski

graphic designer

Nick Dudgeon
Lisa Harano

 

 

 

 

 

 

lisaHarano

account coordinator

 

 

 

 

 

 

nickDudgeon

senior account coordinator

 

 

 

 

 

 

dianaSimurda

controller

Haley Balthrope

 

 

 

 

 

 

haleyBalthrop

administrative assistant

Our Work

clients we've worked with:

Palm Springs Motors
Fisker Automotive
Stacked Restaurant
National Automobile Dealers Association
California Pizza Kitchen
Skip1.org
Universal Electronics
Wahoo's Fish Tacos
Newport Lexus
TedX Chapman University
Norm Reeves Honda Superstore
Lee & Associates Commercial Real Estate Services
BJ's Restaurant
School's First Credit Union
Chapman University
Toyota San Diego

Our Services

It's About the Idea.

 

Today’s constantly growing technology has leveled the playing field for marketers. It’s no longer about who has the biggest budget, it’s about who has the best idea. An insanely smart idea is capable of solving client problems like never before, and rarely needs the expensive media exposure of days gone by to make an impact. This is the environment Brandtailers knows best, where our insanely smart ideas solve problems and drive greater ROI for our clients. Our core capabilities are a means to this end.

Core Capabilities

marketing strategy

creative

technology

media management

roi management

marketingstrategy

Brandtailers is full of data geeks who fight over getting research projects more than creative jobs. Doesn’t sound much like the world of Madmen, does it? But Don Draper and team wouldn’t know what to do with today’s multi-channel, paid/earned/owned, transparent, consumer driven, one-to-many, on-demand, convergent media world of marketing. We, on the other hand, thrive on it.

• Market Studies

• Competitive Analyses

• Brand Discovery

• Media Research/Planning

• Measurement

creative

The last time we entered some of our creative in a contest we won a lot. But we realized we didn’t care, and that we had more important work to be judged by. That would be work that solves our clients’ problems and delivers a healthy ROI. So, no more advertising contests for us until the awards matter. Meanwhile we’ll focus on turning our insanely smart ideas into insanely effective creative.

• Brand Development

• Advertising

• Graphic Design

• Website and Mobile

   App Development

• Illustration

• Video/TV Production

• Animation

• Social Media Integration

technology

We have our own in-house techies and geeks involved in every aspect of our client’s marketing plans. They have to be, because today a great digital ad involves an underbelly that offers the user a multitude of ways to engage. A client’s website needs fast changes to be responsive and relevant to it’s viewers. And, no offense, waiting for someone in India to do this doesn’t work for our clients.

• Web Programming

• Search Engine Optimization

• Web Hosting

• Website / Database Auditing

mediamanagement

We’re media agnostic. With our years in TV, radio, print, outdoor, direct mail, pre-roll, internet radio, landing pages, microsites, rich media, banner ads, electronic billboards, email and more, we do not take commissions intentionally to stay ethical in our recommendations. We’re also big proponents of Converged Media: the blending of Paid, Earned and Owned options, which we adjust to each client’s specific needs.

• Market Studies

• Competitive Analyses

• Brand Discovery

• Media Research/Planning

• Measurement

roimanagement

These days, marketing budgets are often broken into a whole lot of small efforts that hopefully converge to make one big success. But rarely do we see clients who have the time, or know-how, to accurately monitor these efforts and make sure each is pulling its own weight and being adjusted as needed. But we do. And, once again, since we’re media and marketing agnostic, we only care about one thing – is it working?

• Web Analytics & Measurement

• Social Media & Customer Monitoring

• Data Analysis & Reporting

• Customer Data Management

Contact Us

We’d love to hear from you. Or better yet, pay us a visit.

Address: 17838 Fitch • Irvine, CA 92614

Phone: 949-442-0500

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