OK, so You Tube is turning into the second most powerful search engine on the web. So what? Oh yeah, and Susan Boyle’s 27 million viewers who saw her first appearance on Britain’s Got Talent via You Tube is no big deal either. The fact that she became a world-wide overnight sensation via the web is irrelevant for your business, right? What’s that got to do with the average business owner trying to get more sales?
Ever heard of the infamous Will It Blend video that took Blendtec, a simple kitchen blender, to historic sales levels in the kitchen appliance industry? Almost 4 million views later, a product as basic as most of its competition made history by doing something different. Now Will It Blend has a YouTube Channel of their own with over 199,000 subscribers. Each week they see if something new will blend, from basic avocados, to Olympus Cameras, to iPhones. With over 100 videos on their Channel, each averages over 50,000 views. Sales continue to escalate.
But it’s not just entertainment that draws eyeballs. “How To” videos are extremely popular too. Check out Home Depot’s Channel. With a quarter of a million viewers watching over 100 short but informative how-to videos, Home Depot is earning business by offering free information that people search out.
And with time still being today’s rarest commodity, people who can view verses read something online appreciate the time saving aspect You Tube Channels offer. It really can be a second website for your business, just all video. And a channel with good content that’s well-organized and optimized for search is what Google likes to serve up to its users.
Best of all, in typical Google ownership fashion (they bought YouTube a couple years ago) it’s free. Plus they’ve added a bunch of great measurement and analytics tools to help market your channel better. All you have to do is come up with something people want to see, hear, and share. So just as a small little company with a red apple icon said a few years back, you’ll have your greatest success if you Think Different.
