YouTube, T-Shirts, and the Power of Video Marketing

There once was a boy who had an idea to get paid to wear a different T-shirt each day. Sounds like an impossible dream, right? Far from it. It’s actually happening right now. And it’s a major insight into how video marketing can help your brand.

You probably haven’t heard of Jason Sadler. A few years ago, he started a business with a simple idea: he would create a new video each day, sponsored by a different business, where he would wear a shirt with that business’s logo. That simple idea has, in only a year, turned into a $200,000 business, with high end clients such as Citrix and Nissan.

You may be wondering to yourself, “Why would any right minded marketer hire him?” Well, here’s where we see the magic. Take a look at the video below, created by Jason’s company, iwearyourshirt.com. They created it for a small retail business that sells tasers and other tactical equipment.

It’s had over 34,000 views. And it’s no wonder why: it’s entertaining and hard to stop watching. This relatively unknown business has now placed itself on the map, for much less than $1,000. That’s the power of online video marketing.

Entrepreneur magazine spoke about Jason’s company and said it best:

“[the] goal is to contribute to the conversation around those products or services — to “pull” rather than “push” out [the] message.”

In our world, consumers are bombarded by thousands of advertisements a day and start blocking them out. But online video marketing is different. Instead of “pushing” information out to consumers, online video marketing “pulls” consumers in, making them a part of the conversation around your brand.

Proven by iwearyourshit.com’s viewer count, consumers WANT to tune in to that conversation. This is why many top businesses are now spending their marketing dollars to create these online videos.

Simply put…it works. What’s your online video marketing strategy?

Image from iwearyourshirt.com