It almost feels like this information is so old that I shouldn’t bother posting it. Yet I realize we are all at different points of understanding when it comes to the internet and consumer response, so bear with me. See this chart? It’s from a survey taken a couple years ago, asking 740 average online consumers what they hate most about internet advertising. For those of us that say, “Duh, no kidding”, let’s take it to the next level. What’s the newest intrusion replacement for pop-ups, etc.? How about videos that start without pressing Play? It’s time to realize that consumer control means just that. And for those businesses who really understand the core meaning of this and honor it, you will win.
| Design Element |
Users Answering “Very Negatively” or “Negatively”
|
| Pops-up in front of your window |
95%
|
| Loads Slowly |
94%
|
| Tries to trick you into clicking on it |
94%
|
| Does not have a “Close” button |
93%
|
| Covers what you are trying to see |
93%
|
| Doesn’t say what it is for |
92%
|
| Moves content around |
92%
|
| Occupies most of the page |
90%
|
| Blinks on and off |
87%
|
| Floats across the screen |
79%
|
| Automatically plays sound |
79%
|
There are fewer things I am sure of in this economy, but this one I guarantee.
One Response to “Tricking Customers is a Death Wish”
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Cory O'Connor says:
Cheril…Thanks for the reminder that constantly needs minding: Customer (audience) is king. It does us marketers no good to disrespect, bamboozle, or con our customers into a relationship with us.
Cory
