The New Social Pressure of Being “Liked”

Remember the days when you had a best friend, and then maybe 5 or 6 other close friends? That circle was enough, wasn’t it? Spending quality time with them was usually very rewarding.

Now we move to the digital age. Facebook, Twitter, Foursquare, LinkedIn and others, where popularity is based on the number of friends, connections, how many people “like” you or your business, or how many places you’re the “Mayor”. And heaven forbid if you show only a few!

Obviously it’s easier to have more friends these days. And easier to stay in touch. For one thing, you can talk to all of them at the same time via most of these social media tools. And it doesn’t matter where they are. Heck, it doesn’t even matter what language they speak because Google will translate it with one simple click.

But, what’s happening to the quality of friendships? Quantity is often forced to replace quality in the digital world unless you want everyone in your growing circle to know the finite details of your life that you might otherwise only share with a few close confidants.

Time will tell how this new world of mass-connections pays off. No one can say at this point. But we do know that society is changing because of this technology. What we need to remember along the way is that it’s a choice we make, not a mandate.

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