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	<title>Brandtailers &#187; virtual birthday</title>
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		<title>2010: The Year of &quot;No Going Back&quot;</title>
		<link>http://www.brandtailers.com/2010-the-year-of-no-going-back</link>
		<comments>http://www.brandtailers.com/2010-the-year-of-no-going-back#comments</comments>
		<pubDate>Thu, 31 Dec 2009 01:58:24 +0000</pubDate>
		<dc:creator>Cheril Hendry</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Strategy Research]]></category>
		<category><![CDATA[Marketing Technology]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[virtual birthday]]></category>

		<guid isPermaLink="false">http://www.brandtailers.com/blog/?p=454</guid>
		<description><![CDATA[It was 4:20pm. I was sitting at my desk doing the typical &#8220;Between-Christmas-and-New-Year&#8217;s&#8221; work. I&#8217;d been digging through some papers looking for a Wired magazine article I&#8217;d printed off their website when suddenly it hit me. I saw the perfect example of what 2010 would be like. It was right in front of me, all... <a href="http://www.brandtailers.com/2010-the-year-of-no-going-back">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-455" title="mydesktech" src="http://www.brandtailers.com/old/blog/wp-content/uploads/2009/12/mydesktech-300x227.jpg" alt="mydesktech" width="300" height="227" />It was 4:20pm. I was sitting at my desk doing the typical &#8220;Between-Christmas-and-New-Year&#8217;s&#8221; work. I&#8217;d been digging through some papers looking for a Wired magazine article I&#8217;d printed off their website when suddenly it hit me. I saw the perfect example of what 2010 would be like. It was right in front of me, all over my desk&#8230;</p>
<p>I saw my Mac desktop computer with Facebook pulled up. I was in the process of sending a client a virtual piece of birthday cake. It was his birthday the next day, of which I&#8217;d been reminded by Facebook, Plaxo and Linked-In via email. Facebook was waiting for me to complete the virtual birthday cake purchase transaction, because a piece of virtual birthday cake now costs money. The $1.99 charge was being billed to me through my AT&amp;T iPhone account, and I was waiting for a text message with a PIN that I had to input into the Facebook page in order to send the virtual piece of birthday cake.</p>
<p>My iPhone was situated on my desk in between my Mac desktop computer and my Mac Book Pro laptop computer. As I was keeping an eye out for the text with the PIN to come through on my iPhone, I was listening to a live podcast (from Germany) via my Mac desktop computer. The podcast was giving me instructions for using the new Google Social Media Search technology that I had just joined as a beta tester by signing up via Twitter that morning. As I was listening to the podcast, I was simultaneously downloading a recent Brandtailers video from my Flip camcorder onto my Mac Book Pro laptop, which I was going to quickly edit and upload to You Tube.</p>
<p>All of the above occurred within a five minute period.</p>
<p>For some of you reading this you&#8217;re saying, &#8220;No way. I&#8217;ll never be like that.&#8221; For others reading this you&#8217;re saying, &#8220;Yeah, so what. I call that Tuesday.&#8221; Well, guess what? The &#8220;I call that Tuesday&#8221; readers win. Because it&#8217;s where we will all be very soon. Eric Schmidt, CEO of Google, recently gave his <a title="Eric Schmidt Internet predictions" href="http://www.readwriteweb.com/archives/google_web_in_five_years.php">predictions</a> for what the Internet will look like in the next five years. This one particular prediction says it all&#8230; &#8220;Five years is a factor of ten in <a href="http://en.wikipedia.org/wiki/Moore%27s_law">Moore&#8217;s Law</a>, meaning that computers will be capable of far more by that time than they are today.&#8221;</p>
<p>You can embrace this technology or ignore it, but you can&#8217;t stop it. 2010 marks the year of <em>No Going Back</em>. I choose to embrace, participate, and use it for doing good. How about you?</p>
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