Posts Tagged ‘Twitter’

12 Social Media Tips <140 Characters

This is a great list of 12 short tips on Social Media from Shane Gibson, international speaker and author of several books on Social Media, including his latest, Sociable. For some of us, it’s “the basics”, but it never hurts to be reminded of them.

  1. Keep giving and contributing more than the competition. Pay back will be huge.
  2. Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
  3. Before permission to market comes permission to connect. There’s a lot of trust building in between.
  4. Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
  5. It’s not about B2B or B2C it’s about person to person marketing in social media.
  6. Use the back links function in Google to see who is linking to your competitors. Reach out to those connectors.
  7. Go wide with social media then build strong deep networks by going deep with the phone, Skype, webinars or in-person.
  8. Twitter search and tools like Twellow.com can dampen the noise down from millions on voices to the exact ones you’re targeting.
  9. Picking a fight publicly stays on record long after the battle is done. Rarely is it worth it.
  10. Not getting the results you want? Are you asking for help often enough? It’s about community. Reach out.
  11. Share and give more than you think is practical… then do it again. It will build positive momentum for your brand.
  12. When partnering with other social media influencers start by making sure your values and principles are aligned.
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2 Responses to “12 Social Media Tips <140 Characters”

  1. Hey can I reference some of the information found in this post if I provide a link back to your site?

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What is the future of Twitter?

Will Twitter still be Twitter six months from now? Will the people longing for attention finally stop telling others what they had for lunch? What would happen if everyone reading a lame tweet responded with a “Please Stop Boring Me, I Don’t Care” response?

Then again, how much would we have known abut the election in Iran? Or the Southern California wildfires last year? Or updates on the earthquake in Haiti?

Is there a place for a tool like Twitter? Absolutely. If, for nothing else, the amazing data it is gathering. People think Twitter is just a tool for Narcissists to express themselves. But meanwhile, it’s building one of the most amazing LIVE, SEARCHABLE data bases in history. That’s what its all about.

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Social Media Noise Trend: Quality Over Quantity

media noiseIt’s getting very noisy out here in the online world. One billion uploads daily to YouTube, 2.5 billion active blogs, heck even the average person’s inbox gets over 100 non-spam emails daily.

So guess what’s happening? People are starting to turn off and tune out. Especially those who’ve been trying to figure out how to listen over the past two years, when the amount of online noise has increased ten-fold. Oh sure, Facebook is growing. But users are becoming much more selective about who they friend. Meanwhile other tools, like Twitter and Friend Feed, are seeing 20% of their subscribers making 80% of the noise.

In short, quality over quantity is the new trend.

This is good news for smart marketers. With the proper tools you can find your perfect customers and they’ll be able to hear you. You won’t be fighting the equivalent of 1,300 daily traditional media messages the average American didn’t ask to see but the advertisers still paid for. Marketers will get to enjoy quality over quantity too.

Let’s see what happens when the noise quiets down and people start using all these wonderful (yet currently loud) online tools more effectively. It should be the best time good marketers have ever had.

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You Must Have Humility to Stand Out

superwomanLook at this picture. What does it say to you? To me, it says there’s a woman out there with enough confidence to laugh at herself. That’s humility, and I admire the heck out of her.

I’ve met many people lately who are unwilling to submit to their lack of social media knowledge. They have the “I don’t understand Twitter therefore it is a joke” mentality. How sad. They will be last in the unemployment line in a few years.

Oh, I’m no poster child for humility. I didn’t really get Twitter until about 9 months ago. I thought it was stupid. Now I’m busy playing catch-up. So I speak as an equally flawed human being, which is why I can attest to the fact that businesses must embrace the power of social media whether they really understand it or not.

My message of hope to you is that you are not alone – MOST PEOPLE DO NOT YET UNDERSTAND SOCIAL MEDIA. But you can no longer ignore its marketing power.

These days, with technology changing so quickly, most of us need to trust and rely on others who know more than we do about these new business tools. The sooner we find them, trust them, and let them help us, the sooner we’ll gladly have our picture taken in a Wonder Woman costume. I look forward to it.

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A Day in the Life of Chris Brogan

We just finished putting together a 5 minute video summary of our day with Chris Brogan last month. (Thank you John!) The day started with his VIP meet and greet, then to lunch at Wahoo’s with Skip1.org, and then  to a book signing at Barnes and Noble with Kogi BBQ. After all that, we took him over to a Chapman Ad Club exclusive interview and he finished the evening with his talk in Memorial Hall at Chapman University (and we tried to capture it all in just 5 minutes!)

Take a look and be sure to share with friends!

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One Response to “A Day in the Life of Chris Brogan”

  1. Great article. There’s a lot of good info here, though I did want to let you know something – I am running Fedora with the latest beta of Firefox, and the look and feel of your blog is kind of funky for me. I can read the articles, but the navigation doesn’t function so great.

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Weekly Links and Notes

How to Write an About Me Page

My least favorite page on a website to write, but a very important one, as this blog entry explains. This also applies to writing your facebook or twitter profile page or any profile page, for that matter.

Link Building Tactics 101, Part 2

Second part of a series on building links. This one talks about writing articles and where to submit them, also some tips on using twitter for link building.

A Brief and Informal Twitter Etiquette Guide

Good info from Chris Brogan and his friends.

SEO? That Sounds Like Work

It is work. There isn’t a magic wand you can wave that will give you good results in the search engines. You have to have stuff on your site that people are looking for. Just like using social media for marketing. It’s easy if you have something worthwhile to give to people.

How Different Groups Spend Their Day

Very cool interactive graph of how american residents spent their time in 2008 from a survey of thousands of people.

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2 Responses to “Weekly Links and Notes”

  1. Jay Politano says:

    To market in conditions of quality rather than cost, and in order to specialise consequently, you need to pursue the common format of the 4 Ps marketing plan. That is, Price, Product, Place and Promotion manifestly you know the serious attributes of the product, and the cost, but for place you should think about the type of mass who are willing to pay over 4x price of competing production whereas the inferior option may be sold where accent is on cost, your product will be suited to places/distributors where the clients will be willing to pay for high-performance. Thank you for this article! I’ve just acquired a absolutely incredible news site about seo advertising Try it!

  2. Tom Brite says:

    yo this blog doesn’t displaying properly. I am utilizing Internet Explorer and windows xp. Any Help?

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