I remember one particular Jetsons episode as a kid. It showed Jane’s hectic daily duties of button pushing overwhelming her to the point of a nervous breakdown. Now, I rarely questioned the futuristic lifestyle of the Jetson family, but I clearly remember having a hard time with this one episode. I just couldn’t get my head around the concept of button pushing being so stressful.
Ok, maybe now I get it. Maybe Jane Jetson is our modern day online interactive cross-channel digital marketing communications expert trying to find a beginning and end to her day because the work is always on. Maybe her button pushing involves css, html, php, ajax, analytics, link building, directory submissions, keyword analysis, and checking her good old fashioned email. But then she also has to update her Facebook, write a new Blog post, send a dozen Tweets, another dozen Re-tweets, join a new Linked-In Group, comment on half a dozen relevant blog posts, and respond to the alerts talking about her online.
And we wonder why so many businesses resist embracing today’s interactive online world. The main reason why we marketing companies are so engrossed in it is because we have to be. We need to be there, ready to serve our clients, when they finally fully understand that the old world of advertising and PR is dead. We need to be their guiding light that can take all this confusion and turn it into extra money on their P&L.
It is exciting to some of us because the transparency and truthfulness required for marketing success today is what we’ve always wanted. But the process of sharing this information also means substantial sales increases for Advil and Tylenol.
So the next time you get overwhelmed from our new world of marketing, do what Jane should have done. Ask Rosie to get you a Martini and take Rastro on a nice long walk.
