I decided to look up the current (i.e. Wikipedia) definition of “guru”, which states “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to guide others (teacher).” Hmmm, I can remember a few teachers from my past that definitely do not fit that definition, how about you?

As the owner of an agency that has made it through 20 years of transitions in marketing and advertising, I would like to say I know a lot about today’s new world of social media. And, just like most others, I’ve learned what I know through a lot of reading, practice and, yes, failures. But every time I begin to think of myself as a “guru” I pick up a book from Seth Godin, Guy Kawasaki, Chris Brogan, and now Mitch Joel (way to go Mitch!) and I’m instantly humbled back into the position of a never-ending learner. And you know what? That’s perfectly ok.

So why am I writing this? Who cares, you say. I agree. Except for one thing.

If anyone reading this is trying to become more involved in the world of social media so that you can make money in the industry, I encourage you to come every day as a learner. You don’t have to be a guru to work within these new parameters. If it’s all about truth, trust and transparency, then live these characteristics in your own self-promotion. Most of us are not worthy of being called Social Media Gurus, so let’s not weaken this industry’s authority with falsely self-proclaimed titles just because we can.

Remember, if you understand just a little bit about how Linked In, Twitter and Facebook work you’re ahead of most. You can still be helpful, and earn an income from it, if that’s your goal. But if this industry ends up being viewed as nothing more than thousands of self-proclaimed gurus, it will hurt the validity of those who really can use their knowledge, wisdom and authority to guide others.

I’ve got a self-proclaimed title that I’m working on for myself. I want to be a Social Media “Student Teacher.”  The only requirement is to come as learner and be passionate about sharing what you’ve been taught. I can do that. Want to join me?