My least favorite page on a website to write, but a very important one, as this blog entry explains. This also applies to writing your facebook or twitter profile page or any profile page, for that matter.
It is work. There isn't a magic wand you can wave that will give you good results in the search engines. You have to have stuff on your site that people are looking for. Just like using social media for marketing. It's easy if you have something worthwhile to give to people.
Why Email Marketing is Dead (And How to Bring it Back to Life)
Great post on email marketing. The take-away point: make your emails interesting. That means the emails need to be about and for your reader, don’t tout your business or toot your own horn, give them information and links that will improve their lives and solve the problems they have right now:
7 Deadly Sins of Landing Page Design
This is a webinar that I signed up for (but they re-scheduled it because the audio wasn't working, even google can have these kinds of problems). I watched it on YouTube and thought it wa
ProBlogger.net 31 Days to Build a Better Blog
A free course through email to becoming a better blogger from an expert in the field. Basically, you can sign up to get an email a day for the next 31 days. Each one has one task to complete that day and some instruction on how to do it. This is an auto-responder campaign set up with aweber (I recognized the subscription confirmation page), so it's interesting from that point of view. If we could figure out similar free courses our clients could give, they are a great way to stay in touch with potential customers. I'm signing up for it and it's something I'd recommend for anyone who's going to blog: