It’s only Tuesday and it’s already been an interesting week. Depending on what news you listen to or read, the economy might be in store for a “good-but-not-great-and-certainly-cash-not-credit” holiday shopping season. With Black Friday just around

the corner, this TED talk by John Gerzema of Young and Rubicam seemed like a timely 16-minute video to show my staff today. So I thought I’d pass it along here. John has a great background in consumer behavior and advertising, along with being co-author of a terrific new book, The Brand Bubble.