Ten Tips for Adwords

My favorite is the tenth one:

“Tip 10 – start simple!

Start simple and small, and go where the data takes you. PPC is an iterative activity…”

Yes, glad to hear someone else say it. Start simple, check the results and make changes to your ads and your keywords to get the results you want. And make sure you are tracking conversions or goals.

There’s more, visit the page to read all the tips.

http://www.cpcsearch.com/ppc-management-tips.html

Why Email Marketing is Dead (And How to Bring it Back to Life)

Great post on email marketing. The take-away point: make your emails interesting. That means the emails need to be about and for your reader, don’t tout your business or toot your own horn, give them information and links that will improve their lives and solve the problems they have right now:

http://www.copyblogger.com/email-marketing/