Client: Maglite
Challenge
In a market already overflowing with more than enough flashlight products, Maglite launched its most expensive model yet, the MAG-LED. This was a serious flashlight for serious flashlight users. But ROI would not work if only serious flashlight users purchased it. Maglite wanted a campaign message that would appeal to the masses.
In a market already overflowing with more than enough flashlight products, Maglite launched its most expensive model yet, the MAG-LED. This was a serious flashlight for serious flashlight users. But ROI would not work if only serious flashlight users purchased it. Maglite wanted a campaign message that would appeal to the masses.
Solution
A national print and online campaign launched via 28 varied magazine publications. A series of creative messages were produced, with specific visuals and copy for each publications audience.
A national print and online campaign launched via 28 varied magazine publications. A series of creative messages were produced, with specific visuals and copy for each publications audience.
Results
Immediate success, with sales achieving 124% of their objectives less than halfway through the campaign launch period.
Immediate success, with sales achieving 124% of their objectives less than halfway through the campaign launch period.
