We go where other agencies fear to tread – namely into the marketing world of OEMs (Original Equipment Manufacturers).

Whether the job calls for posters, database list management, telemarketing support, or real-time website portals, we do it all with a degree of expertise that you won’t find at a traditional ad agency.

In fact, we’re so experienced in OEMs, we can create and manage your database for segmentation, response analysis, customer value, retention status, and loyalty. You may only want a poster; but don’t be surprised if we offer a whole program to enhance one piece of POP.

OEM AUTOMOTIVE
There are a number of ways we approach OEM automotive marketing.

• By creating targeted marketing materials that increase service and sales traffic.
  
• By developing marketing strategies that retain customers and foster brand loyalty.
  
• By implementing marketing strategies that re-capture customers from other OEMs and/or service customers from aftermarket competitors.
  
• By establishing dealer-enrollment website portals that are a
  real-time information source for dealers.
  
• By arranging telemarketing support for the dealer body to ensure their participation in marketing programs.
  
• By devising national marketing strategies to be rolled out
  dealer-wide, improving and accurately assessing dealer scores.
  

From CSI findings to Initial Quality, we have the OEM expertise under one roof to make your OEM initiatives work harder, better, faster.