“When it comes to business success, it is all about people, people people,” says Richard Branson. Many businesses are using the Internet and social media to become less human: they find any and every way to replace their people with technology and no longer interact with their customers. But as Richard Branson says, for a business to succeed, make it about the people…both your employees and your customers. So while some businesses use technology to make themselves less human, the successful businesses are using technology to make themselves more human. Here are two businesses who’ve excelled at this.
Buying a car is all about people. A consumer walks into a car dealership and is instantly greeted by a salesperson who will guide them through the whole car buying process. Therefore, many consumers choose where to buy a car based on their feelings towards the employees: if they like the salespeople or servicemen, they buy from that car dealership. Perrys, a car dealership in the UK, produced an amazing video to showcase their people:
Not only do they introduce you to their employees, but they also invited their customers to be on the video. The result: a more “human” business that more consumers want to do business with.
For us, Zappos is the king of making a business more “human.” The extremely successful online shoe retailer has centered their entire business on people. Take a look at just one of the videos they produced:
In this short video, you get a feeling for the fun and exciting employees. And more importantly, you see they actually enjoy working for Zappos. All of this translates over to their brand message: Deliver WOW Through Service. In addition, Zappos has an archive of videos giving you a behind the scenes look and invite people to come to their headquarters for tours.
In today’s world, the people are most important when it comes to business. Remember what Richard Branson said, “When it comes to business success, it is all about people, people people.” If you want to attract customers, you need to make your business more human.
Take a look at how we’ve made our business more human. Click here to learn about all the team members who make Brandtailers what it is.
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Some rights reserved by Robert Scoble
