There’s a relatively new retail automotive TV campaign making it’s viral way around the country. It’s a puppet badger acting as a sleezy car salesman. Granted, most of the spots are very funny. But why? Watch the clip below and then ask yourself why it makes you chuckle. Possibly because you’ve experienced it? Is that smart marketing?

I’ve never understood this strategy. According to sales reports, neither have most consumers. I think this is just one great example of incomplete thinking in the marketing process. Could a funny industry-degrading ad get attention? You bet. Could it win creative awards? Of course (that’s just a question of money). But does it really change the opinion of the consumer when the “alternative” solution is presented? RARELY.

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