Facebook | Brandtailers

Archive for the ‘Facebook’ Category

May

by Brandtailers

This is a great list of 12 short tips on Social Media from Shane Gibson, international speaker and author of several books on Social Media, including his latest, Sociable. For some of us, it’s “the basics”, but it never hurts to be reminded of them.

Keep giving and contributing more than the competition. Pay back will be huge.
Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
Before permission to market comes permission to connect. There’s a lot of trust building in between.
Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
It’s not about B2B or B2C it’s about person to person marketing in social media.
Use the back links function in Google to see who is linking to your competitors. Reach out to those connectors.
Go wide with social media then build strong deep networks by going deep with the phone, Skype, webinars or in-person.
Twitter search and tools like Twellow.com can dampen the noise down from millions on voices to the exact ones you’re targeting.
Picking a fight publicly stays on record long after the battle is done. Rarely is it worth it.
Not getting the results you want? Are you asking for help often enough? It’s about community. Reach out.
Share and give more than you think is practical… then do it again. It will build positive momentum for your brand.
When partnering with other social media influencers start by making sure your values and principles are aligned.

Tags: Facebook, google, Social Media, transparency, Twitter
Posted in Brand Management | Brandtailing, Facebook, Social Media, Twitter | Leave a Comment »

2 Responses to “12 Social Media Tips <140 Characters”

Franklyn Osika says:

June 11, 2010 at 3:59 pm

Hey can I reference some of the information found in this post if I provide a link back to your site?
Brandtailers says:

June 11, 2010 at 4:14 pm

Sure thing!

May

The New Social Pressure of Being “Liked”

by Brandtailers

Remember the days when you had a best friend, and then maybe 5 or 6 other close friends? That circle was enough, wasn’t it? Spending quality time with them was usually very rewarding.

Now we move to the digital age. Facebook, Twitter, Foursquare, LinkedIn and others, where popularity is based on the number of friends, connections, how many people “like” you or your business, or how many places you’re the “Mayor”. And heaven forbid if you show only a few!

Obviously it’s easier to have more friends these days. And easier to stay in touch. For one thing, you can talk to all of them at the same time via most of these social media tools. And it doesn’t matter where they are. Heck, it doesn’t even matter what language they speak because Google will translate it with one simple click.

But, what’s happening to the quality of friendships? Quantity is often forced to replace quality in the digital world unless you want everyone in your growing circle to know the finite details of your life that you might otherwise only share with a few close confidants.

Time will tell how this new world of mass-connections pays off. No one can say at this point. But we do know that society is changing because of this technology. What we need to remember along the way is that it’s a choice we make, not a mandate.

Tags: Facebook, foursquare, linkedin, marketing on Twitter, Twitter for business
Posted in Consumer Behavior, Facebook, Relationship Marketing, Twitter | Leave a Comment »

Mar

Should You Outsource Your Company’s Social Media Needs?

by Brandtailers

“Must catch fly with chopsticks.” That’s what Mr. Miyagi told the Karate Kid he had to do in order to be good at karate. Sometimes that’s what it feels like when you’re trying to understand all this social media stuff, huh? The fly is always moving, darting left to right, up, down, in, out. That’s the technology and tools – always changing. And all you’ve got is a pair of chopsticks. That’s not your brain. It’s your time. It’s limited, and you didn’t plan on using it to catch flies.

Every day we hear business owners say, “I know I have to do this Social Media stuff. I know it’s a great way to do business. But I don’t know where to start. I don’t know how. And where am I going to find the time?” No kidding.

Can someone else do it for you? Yes, most likely. Do you have to be extremely cautious handing it off? You bet. Unfortunately there are a lot of snake oil gurus out there today taking advantage of what you don’t know. Here’s our advice: If you find someone, or some company, that touts their social media expertise and they have a website that lets you “just sign up” and takes your credit card, or tells you they can help you without ever meeting you, without ever spending time with your company, without truly proving they understand your industry, leave skid marks on their home page.

No matter how much expertise a person or business may have in the technology of social media, it is pointless unless they strategize, customize and personalize it for you. They also need to work with you to draw a line in the sand and say, “These are the things we can do for you, on your behalf – and these are the areas we will need to turn over to you because they absolutely must come from inside your organization.”

Most businesses are determining that a lot of this new world of social media can effectively be outsourced. It’s faster, cheaper and better. How the heck can you even hire someone for a position that you don’t know how to train for, monitor, or judge? How do you know they’re keeping up on the daily changes and technological advances available to make this whole thing work even better if you’re not on top of it yourself? That’s the challenge many companies are realizing.

The real experts will become more and more obvious. And yes, in full disclosure, we believe our Online Brand Managers are true experts. But that’s because they spent a lot of time becoming experts. And they continuously spend a lot of time getting to know our clients businesses as if they were employed by them.

If you want to try your chances at catching flies with chopsticks, by all means, give it your best shot. But when you get tired of wasting time, look for Mr. Miyagi.

Posted in Brand Management | Brandtailing, Facebook, Social Media, Twitter | Leave a Comment »

Feb

What does the term, “Social Media” really mean?

by Brandtailers

As many savvy marketers have already noted, all media is social. Especially when it works the way it’s supposed to. So what’s all the buzz about this term, social media, as if it’s a completely new form of communication?

Facebook, Twitter, Digg, Stumble Upon, etc. are just new communication tools. Tools that will most likely change and morph into new formats as technology advances and they improve their ability to create, manage and grow powerful online communities. Remember forums, chat rooms, even My Space? They’re all just tools that have enabled multiple-way communication, the core of what has changed.

We believe the term, social media, will go into the history books sooner vs. later. At least we hope so.

Tags: online advertising, online marketing, Social Media
Posted in Consumer Behavior, Facebook, Social Media, Twitter | Leave a Comment »

3 Responses to “What does the term, “Social Media” really mean?”

Kerry Chatterson says:

March 3, 2010 at 2:31 pm

This is a good article, I was wondering if I could use this piece of writing on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away.
repair computers jacksonville says:

March 8, 2010 at 12:36 am

I am always searching into things on information that I don’t know about. It is not an easy task to find things that you don’t know of, because what do you look for? This is right up my alley regarding something new to me. Awsome read! Thank you.
Cheril says:

March 15, 2010 at 8:42 am

No problem at all. Thanks for the link!

Nov

Consumer Behavior in a Post-Crisis Economy

by Brandtailers

It’s only Tuesday and it’s already been an interesting week. Depending on what news you listen to or read, the economy might be in store for a “good-but-not-great-and-certainly-cash-not-credit” holiday shopping season. With Black Friday just around the corner, this TED talk by John Gerzema of Young and Rubicam seemed like a timely 16-minute video to show my staff today. So I thought I’d pass it along here. John has a great background in consumer behavior and advertising, along with being co-author of a terrific new book, The Brand Bubble.