ThingLink, Facebook Home's half-million downloads, and Pinterest's design changes (again) are all
in this week's Brandtailers Buzz.
Facebook moves forward by minimizing the effects of its algorithm for business page posts. Good news for business pages? Maybe.
Producing a social media presence for a brand means the business must constantly stay on top of trends in the online world. Facebook’s consistent updates and improvements to its platform are no exception.
While critics will say the updates are copying features from Tumblr, Pinterest, Google+, etc., what’s actually important is to both understand how these updates work and how to best use these features to advance the brand’s online presence.
Such is the case with Facebook’s latest News Feed re-launch. It demonstrates that, due to the rise of visual content (and platforms to create visual content), a brand will no longer stand out if it doesn’t create eye-catching graphics, illustrations, photographs, and videos.
It will also become increasingly important to pick and choose the links and articles the brand shares from both its own website and third parties. According to Mark Zuckerberg, Facebook’s focus with the re-launch is to “give everyone in the world the best personalized newspaper we can.”
This means finding and capitalizing on the things business page fans are truly interested in is more important than ever. Being certain these links work with Facebook’s new design is also something to consider; news stories, the news outlet it came from, and the picture in the story will be given much more prominence in this new page design.
Brands: It’s time to get excited.
Today, the long-rumored feed options on Facebook came true. With choices like “All Friends,” “Photos,” “Music,” and “Following,” users will be able to select which content they want to see at that moment, and which they don’t.
Jessica Guynn of the LA Times reports that with the new “Following” feed, followers will see all of the updates from the pages they're a fan of, not just the ones Facebook’s algorithm decides. Not only are these fans actively seeking out the pages' information (which should increase overall engagement), but they’ll also be shown all of the great content the pages provide.
This change delivers major potential for business page growth, but only if the business page “plays nicely” with Facebook’s new feed options. Understanding the page’s audience, creating engaging visual content, and providing links and articles that have added value will result in a business page taking the lead in consumers’ News Feeds.
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