Why Should Your Brand Be on Instagram?
Ryan Wardell | August 29, 2014  | 0 Comments

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If you’re serious at all about marketing, you’re on social media. But it can be difficult to find your audience on the right social media. Most people are on Facebook, and so most marketers are there too. But is that really where your brand is going to be most effective? Read More…


Brandtailers Principle #5: The Budget that Works the Hardest
Brandtailers | July 23, 2014  | 0 Comments

Ideas make the money

“We will be trusted stewards of our clients’ money, spending it as if it were our own.”

An advertising agency does a lot of different things. Those things require creativity, strategy, insight, relevance, and maybe even a little bit of luck. But when it all boils down, there’s only one thing left Read More…


Traditional Media is Still King—Just Learning to Share.
Ryan Wardell | July 15, 2014  | 0 Comments

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As HBO’s “Game of Thrones” reigns king of this year’s Emmy nominations with 19 in total, television still sits atop the iron throne of media. But when you play the game of thrones, you win or you die—or in this case, slowly lose your majority.

EMarketer shows that Americans Read More…


The Importance of Experimenting Across Digital Channels
Katherine | July 7, 2014  | 0 Comments

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As our digital strategist and stand-in analyst, I’m constantly testing the waters for what works and what doesn’t for our clients. The hardest question I have to face day in and day out from clients is “What ROI can I expect?” While I can take a very educated guess, we’ll never know for sure until we try. Read More…


What Does Elon Musk’s Recent Generosity in Sharing Tesla’s Patents Mean for Consumers?
Ryan Wardell | June 23, 2014  | 0 Comments

Just over a week ago, Tesla CEO Elon Musk announced in a blog post that “Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.”

This is a bold move in the automotive business, an industry saturated with patents and fueled by competition. Word spread quickly, and the opinions seemed split at first, but over time a majority became clear Read More…