Segments and Segmentation
Katherine | October 30, 2014  | 0 Comments

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Mass marketing has it’s place in the traditional media world, but it should rarely exist in the digital one. That’s the beauty of digital; it’s personal, it’s direct, and it should hit a customer at the right place and right time. It more closely relates to the real world where every person has a unique and individual need. The sales team at a dealership has been trained to ask the right questions about a customer’s car needs before suggesting a product. They’d be out of business if they assumed that everyone who walked on the lot wanted a 2014 white Ford Fusion. But are those pertinent questions being translated to their digital marketing? What a waste of money if they’re not!

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Brandtailers Principle #6: Getting Down to What Really Matters
Brandtailers | September 10, 2014  | 0 Comments
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“We value honesty and candor in our advice to and from clients.”

We’re not happy unless we’ve done our best work, and it’s not our best work if our clients aren’t happy. The best way to ensure that everyone is happy is to be honest and candid about what we think and about what our clients want. Read More…


Why Should Your Brand Be on Instagram?
Ryan Wardell | August 29, 2014  | 0 Comments

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If you’re serious at all about marketing, you’re on social media. But it can be difficult to find your audience on the right social media. Most people are on Facebook, and so most marketers are there too. But is that really where your brand is going to be most effective? Read More…


Brandtailers Principle #5: The Budget that Works the Hardest
Brandtailers | July 23, 2014  | 0 Comments

Ideas make the money

“We will be trusted stewards of our clients’ money, spending it as if it were our own.”

An advertising agency does a lot of different things. Those things require creativity, strategy, insight, relevance, and maybe even a little bit of luck. But when it all boils down, there’s only one thing left Read More…


Traditional Media is Still King—Just Learning to Share.
Ryan Wardell | July 15, 2014  | 0 Comments

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As HBO’s “Game of Thrones” reigns king of this year’s Emmy nominations with 19 in total, television still sits atop the iron throne of media. But when you play the game of thrones, you win or you die—or in this case, slowly lose your majority.

EMarketer shows that Americans Read More…