Poor WordPress. It's spent the last few years trying so hard to be understood. It started out as a blogger's website format, but then people like Matt Cutts from Google embraced it and told the world how it could be so much more than just a blogging platform. It quickly became the Google-Darling, offering high search results. And yet, when you mention it to classic web developers they would laugh it off as a baby's tool.
Who's laughing now? Certainly not WordPress. But lets back up for a second.
Like it or not, your website will be judged by end-users on how it looks and works. The best content in the world cannot make up for an amateurish, cluttered, or garish site design. You've almost certainly visited poorly designed websites. Maybe they have lots of flashing text in colors that are hard to read, or maybe they are so cluttered you can't find anything. Good website themes need a harmonious combination of graphics, text, and “free space” so that the eye is naturally drawn to your content. A good website theme is visually attractive, yet not distracting. It
should reflect your tastes without overpowering the content. That's what WordPress can offer.
But why does Google like WordPress so much when it comes to search?
Because of its origin. It was built for bloggers who wanted to freely share their thoughts and ideas in the online world. It was built for people who wanted to regularly offer up relevant, fresh information. Google search engines want to find the freshest most relevant information online today, so the format of WordPress is a natural for Google.
And the open-source format of WordPress has allowed thousands of developers to improve the product even more via plug-ins and enhancements that have taken the initial blogger's site concept to new heights. Best of all, through these enhancements, the timely and relevant information that search engines love are even more findable on WordPress sites. (Check out our site to see what we mean)
We believe this will be the year when WordPress makes sense as a strong format for most small, many medium, and even a few mega-businesses. As long as the developers continue to embrace it and contribute to its usability, it will continue to become the modern-day website format of the decade.