2010: The Year of "No Going Back"

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img class=”alignleft size-medium wp-image-455″ title=”mydesktech” src=”http://www.brandtailers.com/old/blog/wp-content/uploads/2009/12/mydesktech-300×227.jpg” alt=”mydesktech” width=”300″ height=”227″ />It was 4:20pm. I was sitting at my desk doing the typical “Between-Christmas-and-New-Year's” work. I'd been digging through some papers looking for a Wired magazine article I'd printed off their website when suddenly it hit me. I saw the perfect example of what 2010 would be like. It was right in front of me, all over my desk…

I saw my Mac desktop computer with Facebook pulled up. I was in the process of sending a client a virtual piece of birthday cake. It was his birthday the next day, of which I'd been reminded by Facebook, Plaxo and Linked-In via email. Facebook was waiting for me to complete the virtual birthday cake purchase transaction, because a piece of virtual birthday cake now costs money. The $1.99 charge was being billed to me through my AT&T iPhone account, and I was waiting for a text message with a PIN that I had to input into the Facebook page in order to send the virtual piece of birthday cake.

My iPhone was situated on my desk in between my Mac desktop computer and my Mac Book Pro laptop computer. As I was keeping an eye out for the text with the PIN to come through on my iPhone, I was listening to a live podcast (from Germany) via my Mac desktop computer. The podcast was giving me instructions for using the new Google Social Media Search technology that I had just joined as a beta tester by signing up via Twitter that morning. As I was listening to the podcast, I was simultaneously downloading a recent Brandtailers video from my Flip camcorder onto my Mac Book Pro laptop, which I was going to quickly edit and upload to You Tube.

All of the above occurred within a five minute period.

For some of you reading this you're saying, “No way. I'll never be like that.” For others reading this you're saying, “Yeah, so what. I call that Tuesday.” Well, guess what? The “I call that Tuesday” readers win. Because it's where we will all be very soon. Eric Schmidt, CEO of Google, recently gave his predictions for what the Internet will look like in the next five years. This one particular prediction says it all… “Five years is a factor of ten in Moore's Law, meaning that computers will be capable of far more by that time than they are today.”

You can embrace this technology or ignore it, but you can't stop it. 2010 marks the year of No Going Back. I choose to embrace, participate, and use it for doing good. How about you

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