We have one job. To get more people choosing our clients products and services. Period. Some call this the ad business. We call it the idea business. We earn our living by understanding our clients marketing problems and developing smart ideas to solve them. Then we turn those ideas into engaging communications, which in turn causes potential customers to become loyal customers. Our clients are not Nike, Coca-Cola, or Merrill-Lynch, nor do they have billion dollar advertising budgets. We work with the other 98% of the American economy. Businesses that need to grow their brand and spark sales at the same time. We get it. That’s brandtailing, and it’s what we do best. Browse around our site to learn more.
Question: What’s the one advertising technique that is almost 100% guaranteed to sell your product? Surprisingly, it’s not hiring Jennifer Lopez to pose next to your car, or spending millions on a Super Bowl commercial. No. In fact, it’s simply one person recommending a product to another person. That, my friends, is called Word of… Read More
Believe it or not, there was a time before television. Radio was the broadcast media, and audiences found live radio ads just as ear-catching as the programs they sponsored. When TV programs started around 1940, most advertisers took what they knew from successful radio creative and tried like the devil to paste it into TV… Read More
Brandtailers has spent the last six months working on some amazing new online video technology that we will be introducing next spring. Although we can’t talk about it yet. working on this project continuously reminds us that consumers’ most precious commodity is still their time, and whatever can be viewed online vs. read online in… Read More
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7:49 PM Jan 24th-
Books We Love
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Steve JobsThis book is already a classic. If there’s one book to read about Steve Jobs, this is it.
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Positioning for Professionals“it’s not the best companies that prevail in the marketplace, but rather the best brands”
