We Don’t Like Advertising Anymore. (You Shouldn’t Either)

Interesting headline for a company that started twenty years ago as an ad agency, huh? But Brandtailers has been around long enough to know the way advertising used to work, and the way it works today. Or, should we say, the way it doesn’t work?  For many advertisers, the ROI no longer makes sense. But that’s ok. We have an alternative.

Call it digital marketing, online branding, or whatever you choose. It’s what consumers experience about brands online that affects most of today’s purchase decisions. Not national TV, magazine or newspaper ads (which, by the way, cost a whole lot more). Today, more than ever before, the playing field is leveled between big and small brands. Because successful online marketing takes brains, not bucks. And the best brains know what it takes to succeed in today’s highly competitive market. It’s trust.

Yup, the 21st century marketing agency’s  job is to build consumer trust for a brand. (By the way, a brand can be a product or a company) When you build trust, you build brand advocates. And when you build brand advocates you don’t need to risk your money with ineffective advertising anymore.

We saw this new way of marketing coming. Actually, we’ve been doing everything we can to help get it here. Brandtailers is a marketing agency that believes in building brand advocates for our clients. Whether it’s through web design, blogs, press releases, you tube videos, branding campaigns, marketing events, or, every once in a while, even traditional media, we know how to successfully promote brands by developing and growing consumer trust. Sometimes that still takes great creative (which we do) and sometimes it just takes great service (which we also do).

Is your business worthy of the most powerful marketing tool out there today? If so, we’d like to talk to you. Because we can help you succeed while you help us put an end to ineffective advertising. It’s a win-win. Contact us when you’re ready.