Brandtailers Buzz: Week of June 10, 2013 … So how do you make them care about your brand and, more importantly, buy what you sell? It’s a simple combination of persuasion, break through thinking, community outreach, calculated frequency, undeniable entertainment and flat out relevancy. Otherwise known as Brandtailing.
Palm Springs Motors wanted to promote a recent lease on a new Ford F-150 XLT. We compared the low rate to that of what consumers typical spend a day on lunch in a TV spot called, "Burger." This targeted message was so affective that Palm Springs Motors sold over 100 trucks in less than 30 days. Chances are, burger consumption went down that same month.
TEDx is all about “ideas worth spreading.” For TEDxChapmanU, Chapman University’s inaugural TEDx event, we acted as much more than an advertising agency. We coordinated many of the speakers and sponsors, designed the TEDxChapmanU website and all of the creative materials including lanyards, programs and t-shirts, conducted all of the social media for the event, and provided a team to handle day-of logistics. Nearly 1,000 attendees left with insights from some of the greatest minds in technology, education & business.
Glink designs tech products that send movies, entertainment and music wirelessly from any device to an HDTV. We were challenged to not only communicate this new technology, but help build the unknown brand as well. We created a conceptual “demo” video that went viral and resulted in well above projected sales for the year.